Software
Solving housing dreams for everyone
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Anyone.com is set to solve the housing crisis with an innovative new financing model that makes the dream of home-ownership possible for, well, anyone. For this ambitious start-up, we needed to create a brand that felt both disruptive and stable.
Anyone had to have all the warmth of home, while inspiring the kind of confidence required for big-money transactions to take place on the platform.
![anyone branding and strategy design, art direction](https://oil.studio/wp-content/uploads/2024/01/Anyone_Case_2-scaled.jpg)
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Sinking our teeth into this design tension was heady stuff! We ran a series of intensive workshops with the team to help us get the creative insights needed. Colour was identified as the key to unlock Anyone.com’s diverse communication needs. Through a carefully constructed palette, we struck a fine balance between the twin goals of disruption and stability.
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8 BILLION
ANYONE’S CAN
OWN A HOUSE
Concept
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