About

OIL

We 🦄 problems

Oil is a creative agency, specialising in branding, based in London and Amsterdam.

We have more than 15 years’ experience working alongside some of the most respected brands in the world. Now we are using that expertise to help build the giants of tomorrow.

To see some of our work, check out our case studies.

We create brands that are honey smooth and samurai sword sharp. We build relationships that last and we share our accumulated brand experience with our clients. We dream big and keep our egos small. We plant trees and think about the future. We make things that are sexy yet functional as a sombrero in the sunlight.

Occasionally we get lost in the desert looking at the stars.

01

SERVICES

Create

Develop a new brand that brings your big idea vividly to life. Start with a strategic advantage over your competitors and punch above your weight.

REBRAND

Leverage your experience to become more relevant and increase your market share. This is an opportunity to overhaul your brand and re-imagine your identity.

Refresh

Invigorate your brand without losing customer recognition. Update core assets, discard what no longer serves you, and introduce new elements to create a more distinctive, durable brand.

Carveout

Create a valuable new brand, while drawing strength from the established root structure. Retain loyal staff and customers and evolve your core offering.

Pivot

Manoeuvre to take swift advantage of market opportunities. Tailor your offer, develop powerful communication assets, and vitalise your strategy.

ASSESS

Run a diagnostic on your current brand to gauge its strengths and weaknesses. Decide, based on this, what sort of approach best supports your goals.

Unsure where to start?

We often get asked a different version of the same question: I need my company to look good, but I dont know where to start…
We’ve put together some scenarios to help guide you to the approach that’s right for you.

SCENARIOS