Leverage your experience to increase relevance and market share.

Taking the decision to rebrand can be a turning point in your company’s fortunes. It is a rare opportunity to transform your identity and re-imagine your offering.

A rebrand can mean a new name and a near-complete overhaul of existing assets, or it can be much more subtle.

One common scenario involves leveraging the equity built up during years of business, so that your experience works for you, rather than against you. New competitors can sometimes make established players seem long-in-the-tooth. However, start-ups do not have company heritage and a proven track record. These are assets (and associated emotions) that can be capitalised upon when a company with a good track record rebrands.

Whatever is driving the transformation in your company, we discuss your needs, weigh your strategic requirements, and make sure existing stakeholders are educated about the change.