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Create a valuable new brand, while drawing strength from the established root structure.

The process here is similar to brand creation [link to Create service page]. However, in a corporate carveout, there are typically loyal staff and customers in the mix, who need to be part of the journey – so that when the new entity is launched, they are enthusiastic (rather than despondent) about the new direction.

There is also the company legacy and track record of the parent company, which – depending on the strategy, and terms of the deal – might be leveraged to provide a stronger start to the new brand.

We work closely with you to ensure that we engage with the relevant stakeholders and create a brand distinctive in its category.