elFeo

Brand Development / Communication Strategy / Interior Design / Bottle Design

El Feo is a mezcalería bar in Vienna. Starting almost from scratch, with a gutted bar in Vienna’s 8th district, we leaned heavily on the DIY aesthetic of punk culture to create something fresh, yet authentically Mexican.






el Feo quickly grew a community
of loyal followers.


Para todo mal,
Mezcal.
Para todo bien,
también.











The distinctive el Feo ‘eye’ logo started cropping up all over Vienna, as people got inventive, generating free publicity with the stickers they received at the bar.


elFeo
home
blend


Fired up by the launch success, we flew to Mexico and documented the mezcal production process, culminating in the creation of el Feo Brand Mezcal (25ml).












elFeo


Brand Development / Communication Strategy / Interior Design / Bottle Design


El Feo is a mezcalería bar in Vienna. Starting almost from scratch, with a gutted bar in Vienna’s 8th district, we leaned heavily on the DIY aesthetic of punk culture to create something fresh, yet authentically Mexican.



el Feo quickly grew a community of loyal followers.




Para todo mal,
Mezcal.
Para todo bien,
también.





The distinctive el Feo ‘eye’ logo started cropping up all over Vienna, as people got inventive, generating free publicity with the stickers they received at the bar.



Fired up by the launch success, we flew to Mexico and documented the mezcal production process, culminating in the creation of el Feo Brand Mezcal (25ml).