METAMUNDO
Branding / 3D Design
We teamed up with the fine folk at MetaMundo to build their new brand identity.
MetaMundo is a highly curated marketplace for 3D NFTs, for use across the open metaverse.
Interoperability is a key theme in the branding (captured by the smooth surfaces and voxels that reflect how 3D objects appear on different metaverse platforms).
The planetary system below hints at the worlds within the metaverse. The individual shapes then provide the building blocks for other assets, such as the brand iconography.
We teamed up with the fine folk at MetaMundo to build their new brand identity.
MetaMundo is a highly curated marketplace for 3D NFTs, for use across the open metaverse.
Interoperability is a key theme in the branding (captured by the smooth surfaces and voxels that reflect how 3D objects appear on different metaverse platforms).
The planetary system below hints at the worlds within the metaverse. The individual shapes then provide the building blocks for other assets, such as the brand iconography.
RETHINK THE
METAVERSE
For the MetaMundo display typeface, we chose TT Firs Neue. It is a clean, modern, highly legible sans-serif font. The clean lines of the typeface provide a nice contrast to the vibrant colours, textures and patterns found across the metaverse.
The colour palette above is vibrant without being overly saturated, allowing information to pop. (We used DALL·E 2, an AI system that can create original images, to produce the ‘NFTs’ in the animation.)
METAMUNDO
Branding / 3D Design
We teamed up with the fine folk at MetaMundo to build their new brand identity.
MetaMundo is a highly curated marketplace for 3D NFTs, for use across the open metaverse.
Interoperability is a key theme in the branding (captured by the smooth surfaces and voxels that reflect how 3D objects appear on different metaverse platforms).
The planetary system below hints at the worlds within the metaverse. The individual shapes then provide the building blocks for other assets, such as the brand iconography.
The concept is designed to put people first, and maintain an element of playfulness.
