Agile Search is a leading tech recruitment company. Proud of the diversity in their team, these guys are the aces when it comes to supporting both company growth and career development in the tech sector.

The challenge was to replace the generic assets they had, while maintaining brand recognition.

The concept we settled on is designed to showcase the camaraderie and diversity they are so proud of, while providing Agile Search with a visual language unique in its category. None of the competitors used illustration in their communications, so we decided to make use of that and have some fun putting pen to paper in the process.

The original logo was an all-caps speech bubble in monochrome: it looked too stiff for an ‘agile’ brand and too stern for the company’s friendly vibe. The speech bubble itself looked conceptually incompatible with the site’s search function.

Our task was clear: improve emblem functionality while authentically represent agilesearch friendly personality in one go.
Separating the notch from the original bubble and repurposing it as a cursor/arrow for the site gave us big impact through minor change. Rounded edges, an asymmetrical font, and informal lowercase made for an instantly friendlier emblem. The final logo had much better relevance for the brand language, while also looking warmer and happier.